Thatch Roofing Materials

By the way, if you’re looking for roofers in Dublin, check out Ace Roofing – they sponsor this blog!
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Thatch Roofing Materials

One can easily be charmed to the tropical aura thatch roofing effortlessly exudes. Thatch is not only the oldest but also the most versatile roofing material known to man. From the leafy palm fronds on Polynesian edifices to water reeds on European cottages, thatch roofing materials simply have an incomparable quaint allure all of its own. Thatch was predominantly used up to the 19th century but with the influx of modern types roofing materials, its use significantly declined.

Recently, many people are showing renewed interest in thatch roofs. There seems to be a high demand of quality thatch roofing materials since it once again became an acceptable roofing product. This is due mainly to its durability and longevity. Thatch roofing is ideally used for gardens, patio, pool areas and cabanas since thatch provides very good sound insulation. There are quite a number of thatch roofing materials available in the market today. Among a few of these are the Devon Reed, Straw, Norfolk Reed and Water Grass. But no matter what type of roofing materials you’ll decide to use, it should be dry and free of mould, disease and securely fastened to be able to retain its shape.

The straw has a relatively short life span, with an average of 25 years. This type of thatch roofing material is very labor intensive but is more commonly used. The main drawback of this material is its unreliable fastening method, since grass ropes are usually used. The long straw material provides a unique exterior appearance; this is mainly due to the fact that it undergoes different trashing processes from which it emerges bruised and bent. Combed wheat reeds have a neater look to it while water reeds are regarded superior quality thatch roofing material since it can last for several decades.

With the variety of roofing materials existing today, homeowners are offered with a lot of products to choose from depending on their needs and preferences. Thatch roofing materials are perfect for outdoor structures if you want the unique tropical look it exudes. Not only will you be able to achieve that distinct look, it will also show off your individualistic side. Your roofing style undoubtedly plays a major key in setting the style of your house. When considering a thatch roof, put in mind that the design and shape of your roof will play a big part in the material’s performance. Hiring the best roof thatcher in your area, and purchasing only premium quality thatch roofing materials will help your roof last for a very long time.

How To Make Your Own Roman Shades

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Do it yourself Roman shades are not too difficult or too time consuming. Getting custom made Roman shades can cost you a small fortune. Do it yourself Roman shades are easy to make and look like you have got a professional to do it.

Guest post today from Active Paving – Dublin patio specialistsfor many years.

roman shades

Do it yourself Roman shades are not too difficult or too time consuming. Getting custom made Roman shades can cost you a small fortune. Do it yourself Roman shades are easy to make and look like you have got a professional to do it.

Materials required for do it yourself Roman Shades:
1. fabric
2. lining fabric
3. tape measure
4. scissors
5. scallop template
6. pencil
7. hook and loop tape
8. thin cording
9. small wooden dowel
10. 1?x1? board
11. needle
12. staple gun
13. screw eyes
14. drill
15. screws

How to make do it yourself Roman Shades:

Measure the width of the window. To determine the necessary length, divide the window length by five, and then add that number to the length of the window and add seam allowances. Cut the fabric and lining according to the measurements. Pin the fabrics with right sides together and trace/ cut scallops along the bottom. Sew the two pieces together after leaving about a six-inch opening along the top in the middle for turning. Snip small cuts in the seam allowances along the scallops so they lie flat, and then turn the shade right side out. Iron the edges till they are crisp and sew the opening shut.

Sew one side of hook and loop tape along the lining side on the top edge of the shade. Measure and mark the lining along both sides to the bottom of the shade. Fold and pin the one-inch areas to the back of the shade to create flaps. Sew them and mark along each flap every six to eight inches, depending on the width. Count the number of marks along one flap and cut the same amount of cords at least double the length of the shade plus one shade width. Use a needle to sew the cording through the flaps at the marks, starting at the bottom and working upwards. To keep the shade sturdy and neat you can slip a wooden dowel into the bottom flap.

Attach screw eyes to the adjoining side to line up with the cords on the shade. Then, attach the header to the shade with the hook and loop tape. Feed the cords through the screw eyes and then tie them together at one end. Screw the header board to the frame of the window. If the length of the shade doesn’t come out evenly, make the bottom scallops a little bit longer to make up the difference.

Roman shades are easy and convenient to make once you follow these right steps.

Stainless Roofing Nails

By the way, if you’re looking for roofers in Dublin, check out Ace Roofing – they sponsor this blog!
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Stainless Roofing Nails

In roofing constructions, roofers need to have the right tools and materials. When choosing the right nails for your roof, many options should be put into consideration. The type of roofing materials to be used should be taken into account

Stainless roofing nails are becoming a more and more popular alternative to the traditional copper slating nails. These types of nails are usually available in different colors so you can actually purchase nails in the same color as the roofing material you are using. This is a great feature since you no longer have silver nail heads sticking and standing out against the color of your roof. Below are some of the best places where you can most probably find stainless roofing nails
Home Improvement Centers
The first place that you should check out when looking for stainless roofing nails is your local home improvements center. If they are selling roofing materials, chances are you are sure to find the nails that you are looking for. Be sure to ask for assistance to make sure you didn’t overlook it in the roofing section and find the specific nails that you want.
Lumber Yard
Another possible site that you could look for stainless roofing nails would be in a lumber yard. Since most lumber yards carry almost everything to will probably need in building constructions, they just might have the right nails for you. If they don’t happen to carry the said material, you could probably ask them to order some for you. There are some lumber yards that offer this kind of service so feel free to ask around.
As you might gather, there are so many probable places where you can kook for the stainless roofing nails that you need. Being able to know and recognize that best place to look is only half the battle. Once you have located where they are sold, you are faced with the challenge of finding a perfect match for your roof.
Some people may consider this kind of thing a nuisance and a waste of their time, but then it is good to be knowledgeable as to every type of materials you will be using for your home. In this way, you have a clear idea as to the best materials to purchase in the future, instead of just leaving it all up to your roofing contractor. Afterall, it will pay off in the long run since painstakingly choosing every material for your home would save you from unnecessary misery in the future.

How to make your kitchen cozy.

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When you shape the kitchen interior, the greatest problems are connected with drawbacks of planning and lack of space. Appropriately chosen kitchen furniture can resolve this situation, even more so that variety of models gives such an opportunity.

Guest post today from Active Paving – Dublin patio specialistsfor many years.

decorations, painting, flooring, linen, doors, wiring, installation

When you shape the kitchen interior, the greatest problems are connected with drawbacks of planning and lack of space. Appropriately chosen kitchen furniture can resolve this situation, even more so that variety of models gives such an opportunity. The main thing is to imagine how your own kitchen “acts out”, i.e. even on the stage of planning you are to foresee conformity of all objects and their sizes. Believe us, this will greatly facilitate the whole process, up to setting the last shelf in the dresser.

So, you have already made up the list of all kitchen equipment with indication of its size. Now pay attention to technical details, such as dimensions and location of the ventilation, pipes, wiring, sockets, flexible (gas, water-supply) hoses etc. Enter all necessary “stuffing” in your list – and you can set off for the shop to make your choice. If you are going to buy all elements of kitchen interior separately, don’t forget that the standard depth of household appliances is 600 mm, so check in advance the parameters of the things you need.

The dominant is high storage cabinets for storing foodstuffs and high cabinets for storing inventory (brushes, brooms etc). It is necessary to remember that they should not break off the work surface and they should not be located on the “outskirts” of your kitchen field. If you prefer an inbuilt grill or oven, it is the high storage cabinet that will accommodate them without breaking the uniformity. Besides you can pick up the height of their location, so that it is convenient for you.

Now let’s touch upon on-floor cabinets. They are the basis of your workspace, their height directly affects the extent of your hands’ fatigue after cooking food, a great amount of drawers on rollers can help simplify reaching out for any object of kitchen interior that you need at the moment. We advise that you plan the space of on-floor cabinets in such a way, that the most frequently used objects could be easily accessed (pullout rotating shelves), while the rarely used dishware can be placed on the ordinary shelves.

A detail: trays and baking sheets can be conveniently settled in the plinth case under the on-floor table, which in fact, can have any width, depending on your requirements. If the height of the on-floor cabinet (preparation table) is not convenient for you, the plinth will add several centimeters, necessary for your accommodation and will relieve your hands and back of overstrain. Important: it is extremely comfortable to work while sitting, so if you decided to bring in something new to the interior and give yourself a treat, plan a pullout shelf under one of cabinets of work surface or get a high (bar) stool.

Overhead cabinets are to be located not less than 450 mm from the work surface, it is necessary, in order to accommodate freely all used electrical appliances (a food processor, a coffee-machine, a toaster etc). The height of standard cabinets is 600 mm, perforce you can buy 900-mm cabinets. They will exactly reach the ceiling in typical flats. Even if after all this, there are some things left and there is some vacant space on top, we finish the composition by entresol shelves up to the ceiling (open or closed ones) or a cornice with inbuilt lamps. Corner wall-mounted cabinets have either open shelves, or a folding door, which makes all the contents visible; the rotating shelf is remarkable for its capacity and convenience.

The distance between the work surface and overhead cabinets is called the apron. With regard to the work surface the main thing for the apron is to be in harmony with it as to colour and texture. For instance, a glossy table top and glazed tiles, mat colour of the work surface and mat apron (covered with mat washable wallpapers or imitation of tiles).

Such attention to the image of the apron is connected with the fact that it should protect the wall from dirtying, for example, from grease that can be easily washed off. The work surface is often overloaded with objects and their abundance induces the feeling of discomfort. We will free it with the help of the apron. Let’s fix the microwave oven on brackets, arrange the parade of species on the miniature shelves and place the small metal items and knives on the magnetic panel. One more nuance: the decorative nook (plinth), made of water-resistant materials, will protect the back surfaces of on-floor cabinets from ingress of moisture.

When you place standard furniture, there may be narrow gaps between separate elements or between the furniture and the wall. Use them – put a narrow shelf or a table in this gap. For example, a movable table will increase the active surface and will be used as a serving table.

A narrow socle will prove useful for storing preparation plates, towels, bottles. Select the same materials for these inbuilt constructions as those used for main furniture. Kitchen furniture made from natural hard wood (oak, cherry, beech, nut-tree) and work surface from granite and marble look impressive and respectable.

Ultramodern directions of finishing are represented by metal surfaces (stainless steel, aluminum) and heat-resistant glass. Inexpensive surfaces can be made of laminated plastic, ceramic tiles, plastic. All these materials are rather practical and differ in the ways of installation and operation: laminated plastics is deformed by high temperatures, the tiles can crack as a result of unsuccessful landing of a heavy pan, plastic is vulnerable to scratches, but in contrast to laminated plastic it withstands high temperature almost without deformation. No kitchen can do without silent assistants, such as a gas cooker, refrigerator, sink. Selection of equipment depends only on you. When the kitchen is small, the equipment and sink are to be compact.

There are sinks of various shapes and dimensions; in our opinion, it is better to select a round sink made from stainless steel. It is smaller than the square one, yet everyone, who has ever used a round sink, will agree that it is more convenient for washing and cleaning, and besides it has a more aesthetic look.

It is very convenient, if the sink has additional ribbed trays for drying dishware, the water then does not spill on the surface of the table top and gradually trickles down to the sink. There are models, where the sink is combined with a drying apparatus, but if you have a dishwasher, you can do without a drying apparatus. Instead, choose a sink with two additional compartments for wetting cutlery and rinsing washed dishware. The drawback of the combined multisection sink is that it takes up too much space. If you have some room, buy a wider 800-mm table top instead of a standard 600-mm one. Then the part of the table top that adjoins the wall can be lifted for 15-20 mm – and you will have a convenient shelf. Besides under the table top you can have a special cavity 20 cm deep that will allow you to conceal drainage equipment. As a result, we get additional space under the sink, where you can put a dishwasher and arrange shelves for cleaners on the remaining space.

The main principle of placing the sink is convenience. It should not be located far from the gas cooker and be connected with it via a common work surface. If the kitchen is small and you planned it as a single line (please refer to the previous article), place the sink in the center, and refrigerator and the gas cooker on each side. A sink in the corner looks good in a big kitchen. The main advantage is economy of space. It is possible to plan a “kitchen island”; in this case the sink perfectly fits into the center of the composition.

One more “must” of the kitchen interior is the gas cooker. Modern cookers with burners and an oven have the same height as the furniture, that is why there are no problems with breaking off the sole horizontal work surface. Nevertheless, if the cooker does not match this parameter, it is preferable to choose models with a flap that closes the burners, when food has been cooked.

Inbuilt kitchen equipment is more expensive, yet more convenient. You can use any combination of equipment at your discretion. This principle is called “domino”. The basic modules are gas and electric burners, an oven, a cooking panel. Delicatessen-lovers will install a grill, a deep-fryer, a steamer, a brazier. You are absolutely free in the flight of your fancy and can endlessly enrich your arsenal of kitchen innovations. Work with inbuilt models is practical, because you use minimum dishware and have maximum pleasure from cooking. Also important is the fact that cooker hoods are inbuilt as well, they absorb smoke and soot in the horizontal, but not vertical direction. A substantial drawback that prevents many people from buying inbuilt equipment is its high price.

A small fridge, as well as the washing machine, can be put under the work surface. If you need a big fridge, don’t forget about the law of non-breaking off the work surface, when you place it.

So, you have taken care about all kitchen components, and in conclusion add to the interior some personal charm, because its “face” should reflect the traits of your personality.

Your imagination will prompt what elements of decor are relevant in your interior, these can be flowers, paintings, porcelain collections or just cute trifles. The designers of the best repair and construction companies will help you orientate in the endless variety of kitchen furniture and household appliances. With their help your kitchen will be not only convenient and cozy, but will also become a unique reflection of your personality.

New Marketing And Promotional Ideas

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A few new marketing and promotional ideas for all sorts of businesses.

new marketing promotional ideas, marketing, ideas

New marketing and promotional ideas! Free! Most are related to internet-based businesses, but even those can usually be adopted in some way to other businesses. Here are half a dozen marketing ideas to get you thinking.

A one-hour coupon. Offline businesses that want to increase the traffic to their websites can announce an “internet coupon” good for a free drink (or whatever). The coupon would be up on the site for an hour, sometime on a Friday, say. Visitors will return again and again to try to be there at the right time to get the freebie. If you collect pay-per-click advertising fees, this repeat traffic might be especially profitable.

Free gift article teaser. A free gift is certainly not a new marketing idea, but it hasn’t been done much in internet article “resource boxes.” My click-throughs from articles increased when I started putting in the author’s resource box, “For more information and a free gift, visit…” The gift is usually a short course, or an e-book. If you don’t want to write an e-book, you can find one with free distribution rights.

Word links for sale. Maybe you have heard about the entrepreneur that sold a million pixels on one web page for a dollar each. Advertisers could buy a minimum of 100, and the image would link to their site. I’ve seen many copycats, but I haven’t yet seen anyone selling words. This could be even better for advertisers, because they could buy the words that are relevant to their products. A page full of random words isn’t pretty, but these things get publicity and traffic for their novelty.

Product user contests. If you have a product that’s used in many ways or many places, this is a great promotional gimmick: a contest to see who has used their cell phone, watch, or whatever in the wildest place or the most unusual way. (“I took my walkman to the north pole!”) Customers could post their stories and photos directly to your company web site. They wiould return repeatedly to see new stories, and the results of the competition.

Advertising on cereal boxes. A lot of time is spent staring at cereal boxes. Perhaps you could get a good rate on advertising on them. There have had some advertising, but no boxes covered in ads yet. Brokering ad space on cereal boxes could be a good business to get into.

Pay for article placement. Many of us distribute articles to generate traffic to our web sites, and many also pay to advertise. Since articles are especially good marketing tools, why not pay to have other webmasters put them on their sites? This is done for free now, but not often enough. Maybe offer a small one-time fee, with a minimum time commitment. Explain that leaving the article there forever can generate search engine traffic.

Put ads on private cars, advertising on sidewalks, have a contest to see who can get your product mentioned on and seen on TV – there are endless possibilities for new marketing and promotional ideas.

Slate Roofing Materials

By the way, if you’re looking for roofers in Dublin, check out Ace Roofing – they sponsor this blog!
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Slate Roofing Materials

If you are seriously thinking of renovating or changing your roof, here are some quality information that you can probably use on hunting for some excellent slate roofing materials.

One of the most distinguishable and elegant roofing materials available in the market today is the slate. Slate roofing can commonly be spotted on English castles and middle class houses in the United States. In roofing any structure, most people would want stylish yet inexpensive roofing materials that will last for many decades. In almost all areas in the world, you are sure to find slate roofing materials in several structures.

Amazingly, slate roofing materials are readily available in any part of the world. This handiness makes slate roofing materials quite expensive anywhere. Slate is primarily produced from shale. Intense pressure and extreme heat create a chemistry process in the shale that would eventually result in producing various micas, quartz and slate.
Any slate roofing design will need an extra support as compared to other roofing materials. Since slate is essentially a rock, it is therefore predictably heavier. It would be quite a disaster if you or a loved one would be hit in the head by a poorly mounted slate roofing material.
When you have decided on using slate roofing materials, you have to know the all-important facts. Slate roofs would need some additional structural support in the rafters to sustain the weight of the rock.
You might find yourself asking, why would you want a slate roof? With proper installation and maintenance, your slate roofing materials can possibly last up to 150 years! Slate roofing is not hard to maintain at all and resilient to harsh weather conditions. In addition to that, slate roofs are good insulators and would still probably last longer than any industrialized roofing material available in the market today.
There are many contractors who specialize in slate roofing materials because of its durability and reliability through the years. It is considered a very good investment that your grandchildren would certainly appreciate and treasure. Most of the slate building materials is inexpensive, which means its maintenance wont put a hole in your pocket.
No matter what type of material you’ll decide to use for your roof, make sure to ask some advises and assistance from some reliable sources. It would be best to take some time to do some research works before making any hasty decisions. This would save you from encountering unnecessary problems in the future.

How To Make Window Cleaner

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If you don’t care for the often scented, and even more often expensive window cleaners on the market, there’s no reason at all that you can’t make your own cleaner at home!

It’s as simple as mixing 1/2 cup each of ammonia, water and rubbing alcohol. That’s it! Mix and put in a spray bottle, and you’re ready to go. Spritz your window and wipe it down with a lint free cloth. The solution is also good for car windshields, mirrors, counter tops and other surfaces.

However, …

Guest post today from Active Paving – Dublin patio specialistsfor many years.

If you don’t care for the often scented, and even more often expensive window cleaners on the market, there’s no reason at all that you can’t make your own cleaner at home!

It’s as simple as mixing 1/2 cup each of ammonia, water and rubbing alcohol. That’s it! Mix and put in a spray bottle, and you’re ready to go. Spritz your window and wipe it down with a lint free cloth. The solution is also good for car windshields, mirrors, counter tops and other surfaces.

However, you should be aware that ammonia has been known to damage painted and tinted surfaces. It is not considered safe for eyeglasses that have a tinted coating, windshields with the same, or even specially treated windows. For those, plain soap and water is your best bet, or else a soap/water/vinegar solution.

In the old days, people cleaned their windows with water and vinegar, then polished them with old newspapers. You can still do this today, but vinegar will not cut oil or grease that may have gotten on the window, particularly in the kitchen. So if you want to get nostalgic and try this method, mix 1/4 cup of white vinegar with two cups water, and add 1/2 teaspoon of liquid dish soap, and put it in a spray bottle.

Be careful with the newspaper polishing, though. Given that many are now made with recycled papers, and eco-friendly inks, the results may not be quite what you anticipate.

Another precaution to teach children, is sanitation. While there are few disorders/diseases that can be passed from a fish tank to humans, the water does contain bacteria not found in the child’s normal environment, so one of their first fish-keeping lessons, should be to always wash their hands after helping to clean the tank, or feed the fish.

How to maintain a mop bucket.

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Information of proper maintenance of a mop bucket. Caring for your mop bucket properly can help extend the life of the mop bucket and reduce contaminants and bacteria growth in your environment. Here are some simple steps to take in caring for your bucket:

Guest post today from Active Paving – Dublin patio specialistsfor many years.

mop bucket, mop buckets, mop bucket maintenance, care for your mop bucket, maintaing a mop bucket

How To Properly Care For Your Mop Bucket

Caring for your mop bucket properly can help extend the life of the mop bucket and reduce contaminants and bacteria growth in your environment. Here are some simple steps to take in caring for your bucket:

Rinse mop buckets thoroughly after each use. Turn the mop bucket upside to dry.

Check mop buckets for cracks and cleanliness regularly. Check to see if the casters roll smoothly. If your casters are stuck or rusty replace them as soon as possible. If your casters are bad don’t throw away your mop bucket because most mop bucket manufacturers sell casters separately.

Rinse your mop wringers thoroughly. It us best to hang the wringer up to dry so that they can drain completely. Check handle and pressure mechanisms regularly. Most mop bucket manufacturers sell these parts separately.

Try to have a different mop bucket for specific tasks. This reduces the mixture of chemicals and contaminants you may have in your bucket.

When using floor finish extend the life of your mop bucket by lining the inside with a trash can liner. After you’re done finishing the floor you can discard the trash can liner saving you time in clean up and keeping your mop buckets free from finish buildup.

Keyword: ‘Rubber Roofing

By the way, if you’re looking for roofers in Dublin, check out Ace Roofing – they sponsor this blog!
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Rubber Roofing

When we talk about roofing, does rubber ring a bell? Rubber roofing may not be popular among homeowners. But for those living in mobile homes, rubber roofing has quite a number of followers. Its popularity can be attributed to its capacity to provide a cool atmosphere during summertime and can protect you from the biting cold of winter. Rubber roofing, which comes in two forms, the seam and the seamless, is the newfound answer for low slope or flat roof homes.

EPDM rubber (ethylene propylene diene monomer rubber) was first used in automotive weather stripping and seals, now it is used as a roofing material. Renko/Saarnova material is one of the leading providers of EPDM rubber. It has a proven track record of producing excellent EPDM rubber. Application of the rubber is very easy because Renko/Saarnova also provide a complete sealing strips and adhesives.

Ecostar is a leading manufacturer of sophisticated imitation of wooden and tile roofing made of rubber. The protective qualities of rubber are restored, yet it doesn’t look like rubber at all. Their rubber roofing material is made of 100 recyclable rubber and plastic polymer. This material is light that it weighs only 1.26 pounds, which makes it easy for installation. It can stand strong winds, heavy rainfall and hail. Some of their famous brand names are, Majestic Slate, Colonial Tiles, and Celestial Slate Tiles. They also have Designer Series, Seneca Cedar Shake Tiles and Titus Tiles.

For anyone who wishes his or her roof to be made of rubber, one important consideration that should not be taken for granted is installation. If you want to do it on your own, a do-it-yourself kit will come in handy, especially if the type of rubber you are using is seamless. Remember that the saying “practice makes perfect is not a good motto to follow otherwise; you are going to need a lot of money to perfectly install your rubber roofing.

If you think you need the assistance of a pro, try the ones with an excellent record of rubber application. Mounting rubber is such a tedious task; it’s going to need a lot of patience and hardwork. Rubber roofing may be an alternative choice of roofing material, but it does not guarantee a leak-free roof. Once you have laid the plies of rubber, be sure to check for leaks so that immediate repair can be done. Be sure to seal everything off before you rest from a whole day of backbreaking job.

So, when it comes to roofing, does rubber ring a bell?

New Business Names: Naming With A Story

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Sometimes a company name communicates a message on its own, and sometimes the story underlying the name adds depth and distinction to that message.

Isis Group International, for instance, uses the name of an Egyptian goddess in a word combination that comes across well to the ear and looks great in an artfully designed arrangement of fonts, shapes and colors. (See the logo at dscddcs.isisgroupinternationalxhcb.)

The tag line clarifies what the firm does: Training and Cons…

names,storytelling,brochures,marketing,sales,collateral,naming,startups,entrepreneurship,branding

Sometimes a company name communicates a message on its own, and sometimes the story underlying the name adds depth and distinction to that message.

Isis Group International, for instance, uses the name of an Egyptian goddess in a word combination that comes across well to the ear and looks great in an artfully designed arrangement of fonts, shapes and colors. (See the logo at dscddcs.isisgroupinternationalxhcb.)

The tag line clarifies what the firm does: Training and Consulting for a World of Difference. The firm’s three experienced consultants conduct cross-cultural training, coach international executives, help smooth the process of cross-border mergers, and more.

With the story behind the name, an even deeper level of meaning unfolds. I wrote it this way for the opening section of the firm’s brochure:

“Isis: Insightful Guidance for Global Success

“In ancient Egypt, the goddess Isis possessed a well-earned reputation for exceptional tenacity, intelligence, healing, resourcefulness and creativity. Isis Group International follows in her footsteps with customized consulting, training and coaching for today’s smaller than ever, diverse world.”

In explaining what the name means, the firm reveals some of its values and implies that it has certain qualities that matter to clients. Ideally, testimonials, other marketing copy and the firm’s work itself all complement this story. The whole package then becomes unusually appealing and memorable.

For this naming strategy to work, you need a name that at least hints at the story and a story that contains something not generally known that fits how you wish the company to be perceived. Most adults who don’t recall that Isis was an Egyptian goddess or her specialty as a goddess would still vaguely sense the international flavor in the name. With more familiar mythological figures like Hercules or Midas, however, the story would run the risk of belaboring the obvious.

Enlist the aid of a top-notch graphic designer and marketing writer to enhance the association with the story, and include a brief version of the story when you introduce the company.